Tools/6

TOOL

Presswork to spread your vision

Short description

Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork.

Unlock-hypothesis

Every change maker needs public awareness to promote its goals. Public presence helps reach supporters and provides a platform for publicity, where political representatives can no longer easily avoid addressing the issues. It thus has the potential to unlock institutional und behavioural lock-ins

Lock-in Layers

institutional, behavioural

Lock-in Cluster

Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Governance incumbency, Political agency, Economic investments

Tool maturity Level

TML4

Link for further information about the tool

https://wirmachen.wien/how-to/how-to-pressearbeit/, https://commonslibrary.org/the-neon-guide-to-progressive-media-work/#Contents

Link to tool materials

https://wirmachen.wien/how-to/how-to-pressearbeit/, https://commonslibrary.org/wp-content/uploads/NEON_PRESS-OFFICERS_HANBOOK-D-2.pdf

Level of effort for application

medium

Skill level needed for application

medium

Suitable spatial context

flexible

Spatial limitation

no

Target group

general public, local politicians, residents of particular area, students, NGOs / local interest groups

Visualisation

Tool type

Action

LLL-Application

Vienna

Languages

german, english