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{{semorg-toolbox | {{semorg-toolbox | ||
|name=Presswork | |name=Presswork to spread your vision | ||
|description= | |description=Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork. | ||
|hypothesis=Every | |hypothesis=Every change maker needs public awareness to promote its goals. Public presence helps reach supporters and provides a platform for publicity, where political representatives can no longer easily avoid addressing the issues. It thus has the potential to unlock institutional und behavioural lock-ins | ||
|lock-in-layers=institutional, behavioural | |lock-in-layers=institutional, behavioural | ||
|lock-in-cluster=Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Governance incumbency, Political agency, Economic investments | |lock-in-cluster=Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Governance incumbency, Political agency, Economic investments | ||
|tool-maturity-level=TML4 | |tool-maturity-level=TML4 | ||
|link-material=https://wirmachen.wien/how-to/how-to-pressearbeit/ | |link-information=https://wirmachen.wien/how-to/how-to-pressearbeit/, https://commonslibrary.org/the-neon-guide-to-progressive-media-work/#Contents | ||
|link-material=https://wirmachen.wien/how-to/how-to-pressearbeit/, https://commonslibrary.org/wp-content/uploads/NEON_PRESS-OFFICERS_HANBOOK-D-2.pdf | |||
|effort-level=medium | |effort-level=medium | ||
|skill-level=medium | |skill-level=medium | ||
| Line 12: | Line 13: | ||
|spatial-limitation=no | |spatial-limitation=no | ||
|target-group=general public, local politicians, residents of particular area, students, NGOs / local interest groups | |target-group=general public, local politicians, residents of particular area, students, NGOs / local interest groups | ||
|visualisation= | |visualisation=Presse WmW.png | ||
|tool-type=Action | |tool-type=Action | ||
|language= | |lll=Vienna | ||
|language=german, english | |||
|empowerment-strategy=shared communication of narratives | |empowerment-strategy=shared communication of narratives | ||
}} | }} | ||
Latest revision as of 15:03, 3 June 2026
Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork.
Every change maker needs public awareness to promote its goals. Public presence helps reach supporters and provides a platform for publicity, where political representatives can no longer easily avoid addressing the issues. It thus has the potential to unlock institutional und behavioural lock-ins
institutional, behavioural
Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Governance incumbency, Political agency, Economic investments
TML4
medium
medium
flexible
no
general public, local politicians, residents of particular area, students, NGOs / local interest groups
Action
Vienna
german, english