No edit summary |
No edit summary |
||
| (One intermediate revision by the same user not shown) | |||
| Line 1: | Line 1: | ||
{{semorg-toolbox | {{semorg-toolbox | ||
|name=Developing a convincing | |name=Developing a convincing story for your campaign | ||
|description=The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win! | |description=The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win! | ||
|hypothesis=The development of a common narrative targets especially institutional and behavioural Lock-Ins. | |hypothesis=The development of a common narrative targets especially institutional and behavioural Lock-Ins. | ||
| Line 6: | Line 6: | ||
|lock-in-layers=institutional, behavioural | |lock-in-layers=institutional, behavioural | ||
|lock-in-cluster=Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Political agency | |lock-in-cluster=Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Political agency | ||
|challenges=Lack of a vision for change | |||
|tool-maturity-level=TML5 | |tool-maturity-level=TML5 | ||
|link-information=https://www.storybasedstrategy.org/what-is-storybased-strategy | |link-information=https://www.storybasedstrategy.org/what-is-storybased-strategy | ||
|link-material=https://www.storybasedstrategy.org/tools-and-resources | |link-material=https://www.storybasedstrategy.org/tools-and-resources | ||
|effort-level= | |effort-level=medium | ||
|skill-level= | |skill-level=medium | ||
|spatial-context=flexible | |spatial-context=flexible | ||
|spatial-limitation=no | |spatial-limitation=no | ||
|visualisation=Bildschirmfoto 2025-10-09 um 13.49.53.png | |visualisation=Bildschirmfoto 2025-10-09 um 13.49.53.png | ||
|visualisation-author=Story-Based Strategy | |||
|tool-type=Vision | |tool-type=Vision | ||
|toolbox-user-types=NGOs/ local interest groups, Local government | |||
|lll=Vienna | |lll=Vienna | ||
|language= | |language=spanish, english, traditional chinese | ||
|target-group=general public, local/district administration, local politicians, city administration, city politicians, residents of particular area, students, NGOs / local interest groups | |||
|empowerment-strategy=shared communication of narratives | |empowerment-strategy=shared communication of narratives | ||
}} | }} | ||
Latest revision as of 11:49, 22 July 2026
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
The development of a common narrative targets especially institutional and behavioural Lock-Ins. It can help to: Open political windows of opportunity, reduce resistance to change, build new alliances for the mobility transition, change habits.
institutional, behavioural
Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Political agency
Lack of a vision for change
medium
medium
flexible
no
Vision
NGOs/ local interest groups, Local government
Vienna
spanish, english, traditional chinese
Paula von Krosigk (Austria, English, German)