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{{semorg-toolbox | {{semorg-toolbox | ||
|name= | |name=Understanding your target groups | ||
|description=Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations. | |description=Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations. | ||
|hypothesis=Lack of knowledge of local needs | |hypothesis=Lack of knowledge of local needs | ||
Revision as of 14:15, 1 June 2026
Short description
Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.
Unlock-hypothesis
Lack of knowledge of local needs
On the one hand, the community’s wishes and priorities are gathered, which can help drive political will. On the other hand, residents engage more deeply with their own value systems.
Lock-in Layers
institutional, behavioural
Lock-in Cluster
Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Governance incumbency, Political agency
Link for further information about the tool
Link to tool materials
Level of effort for application
low
Skill level needed for application
low
Suitable spatial context
flexible
Spatial limitation
no
Visualisation
Tool type
Vision
Languages
english