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{{semorg-toolbox | {{semorg-toolbox | ||
|name=Developing a convincing | |name=Developing a convincing story for your campaign | ||
|description=The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win! | |description=The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win! | ||
|hypothesis=The development of a common narrative targets especially institutional and behavioural Lock-Ins. | |hypothesis=The development of a common narrative targets especially institutional and behavioural Lock-Ins. | ||
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|tool-type=Vision | |tool-type=Vision | ||
|lll=Vienna | |lll=Vienna | ||
|language= | |language=spanish, english, traditional chinese | ||
|empowerment-strategy=shared communication of narratives | |empowerment-strategy=shared communication of narratives | ||
}} | }} | ||
Revision as of 11:50, 3 June 2026
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
The development of a common narrative targets especially institutional and behavioural Lock-Ins. It can help to: Open political windows of opportunity, reduce resistance to change, build new alliances for the mobility transition, change habits.
institutional, behavioural
Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Political agency
low
low
flexible
no
Vision
Vienna
spanish, english, traditional chinese
Paula von Krosigk (Austria, English, German)