Tools/40: Difference between revisions

Latest revision as of 13:00, 22 July 2026

TOOL

Understanding your target groups

Short description

Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.

Unlock-hypothesis

Lack of knowledge of local needs

On the one hand, the community’s wishes and priorities are gathered, which can help drive political will. On the other hand, residents engage more deeply with their own value systems.

Lock-in Layers

institutional, behavioural

Lock-in Cluster

Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Governance incumbency, Political agency

Challenges

Lack of access to hard-to-reach groups

Link for further information about the tool

https://www.designkit.org/methods/card-sort.html

Link to tool materials

https://www.designkit.org/methods/card-sort.html

Level of effort for application

low

Skill level needed for application

low

Suitable spatial context

flexible

Spatial limitation

no

Visualisation

Tool type

Vision

Toolbox user types

NGOs/ local interest groups, Local government, Local administration

Languages

english

@@ Line 7: / Line 7: @@
 |lock-in-layers=institutional, behavioural
 |lock-in-cluster=Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Governance incumbency, Political agency
+|challenges=Lack of access to hard-to-reach groups
 |tool-maturity-level=TML5
 |link-information=https://www.designkit.org/methods/card-sort.html
@@ Line 14: / Line 15: @@
 |spatial-context=flexible
 |spatial-limitation=no
-|target-group=general public, local/district administration, local politicians, city administration, city politicians, residents of particular area, users of sustainable modes, car drivers
 |visualisation=0 Card sort 575x575.png
+|visualisation-author=IDEO.org
 |tool-type=Vision
+|toolbox-user-types=NGOs/ local interest groups, Local government, Local administration
 |language=english
+|target-group=general public, local/district administration, local politicians, city administration, city politicians, residents of particular area, users of sustainable modes, car drivers
 |empowerment-strategy=shared knowledge generation, shared public participation
 }}