Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.
Communicating data in a creative and dramatic way can spark conversations. It has the potential to unlock behaviour as well as beliefs about how and for whom streets should be designed.
institutional, behavioural
Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Governance incumbency
TML4
-
low
medium
street level
no
NGOs / local interest groups
Evidence
english, german