TOOL

Developing a convincing story for your campaign

Short description

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!

Unlock-hypothesis

The development of a common narrative targets especially institutional and behavioural Lock-Ins. It can help to: Open political windows of opportunity, reduce resistance to change, build new alliances for the mobility transition, change habits.

Lock-in Layers

institutional, behavioural

Lock-in Cluster

Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Political agency

Challenges

Lack of a vision for change

Link for further information about the tool

https://www.storybasedstrategy.org/what-is-storybased-strategy

Link to tool materials

https://www.storybasedstrategy.org/tools-and-resources

Level of effort for application

medium

Skill level needed for application

medium

Suitable spatial context

flexible

Spatial limitation

no

Visualisation

Tool type

Vision

Toolbox user types

NGOs/ local interest groups, Local government

LLL-Application

Vienna

Languages

spanish, english, traditional chinese

Experts for this Tool

Paula von Krosigk (Austria, English, German)