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TOOL
Understanding your target groups
Short description

Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.

Unlock-hypothesis

Lack of knowledge of local needs

On the one hand, the community’s wishes and priorities are gathered, which can help drive political will. On the other hand, residents engage more deeply with their own value systems.

Lock-in Layers

institutional, behavioural

Lock-in Cluster

Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Governance incumbency, Political agency

Challenges

Lack of access to hard-to-reach groups

Link for further information about the tool
Level of effort for application

low

Skill level needed for application

low

Suitable spatial context

flexible

Spatial limitation

no

Visualisation

Author/Licence: IDEO.org

Tool type

Vision

Toolbox user types

NGOs/ local interest groups, Local government, Local administration

Languages

english