TOOL

Presswork to spread your vision

Short description

Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork.

Unlock-hypothesis

Every change maker needs public awareness to promote its goals. Public presence helps reach supporters and provides a platform for publicity, where political representatives can no longer easily avoid addressing the issues. It thus has the potential to unlock institutional und behavioural lock-ins

Lock-in Layers

institutional, behavioural

Lock-in Cluster

Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Governance incumbency, Political agency, Economic investments

Challenges

Lack of active mobility culture

Link for further information about the tool

https://wirmachen.wien/how-to/how-to-pressearbeit/, https://commonslibrary.org/the-neon-guide-to-progressive-media-work/#Contents

Link to tool materials

https://wirmachen.wien/how-to/how-to-pressearbeit/, https://commonslibrary.org/wp-content/uploads/NEON_PRESS-OFFICERS_HANBOOK-D-2.pdf

Level of effort for application

medium

Skill level needed for application

medium

Suitable spatial context

flexible

Spatial limitation

no

Visualisation

Tool type

Action

Toolbox user types

NGOs/ local interest groups, Local government

LLL-Application

Vienna

Languages

german, english

Experts for this Tool

Paula von Krosigk (Austria, English, German)