Storytelling is a communication approach that uses narratives—real or fictional—to convey messages, experiences, and ideas in a relatable and engaging way. It translates complex information into human-centered stories that are easier to understand, remember, and connect with emotionally.
Helps communicate the benefits of resident participation in decision-making processes.
Storytelling makes the abstract value of participation tangible by showing real-life examples of how residents’ involvement leads to better outcomes. Through personal stories, it highlights impacts such as increased trust, improved community solutions, and stronger social cohesion. This emotional and practical framing helps audiences better understand and appreciate why participation matters.
institutional, behavioural
Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Perceived Experience & Evaluation
TML5
very low
medium
flexible
no
general public, local/district administration, local politicians, city administration, city politicians, residents of particular area, students, NGOs / local interest groups, private companies, schools/education, visitors, users of sustainable modes, car drivers, media, children, employees at work, vulnerable groups
shared communication of narratives
english