From Unlock15
Gamification of climate friendly behaviour
Gamification is the application of game-design mechanics — such as points, rewards, competitions, challenges, and progress tracking — to non-game contexts in order to motivate behaviour change. In the context of urban sustainability and mobility, it turns everyday choices like taking public transport, cycling, or saving energy into visible, rewarding actions that feel meaningful and fun rather than obligatory.
Getting to the core of human behaviour
The Five Whys is a simple yet powerful research method from human-centered design. Starting with a broad question about a person's habits or behaviours, you ask "why" five times in a row — not horizontally ("why else?") but vertically, going deeper with each answer until you uncover the emotional and human roots of a problem. The method takes only about 15 minutes, requires nothing more than pens and paper, and is designed to get to the core of a person's beliefs and motivations.