From Unlock15
Getting to the core of human behaviour
The Five Whys is a simple yet powerful research method from human-centered design. Starting with a broad question about a person's habits or behaviours, you ask "why" five times in a row — not horizontally ("why else?") but vertically, going deeper with each answer until you uncover the emotional and human roots of a problem. The method takes only about 15 minutes, requires nothing more than pens and paper, and is designed to get to the core of a person's beliefs and motivations.
Power Mapping
Power Mapping is a visual method for strategically analyzing actors, relationships, and dynamics of influence. It helps identify the right target individuals or institutions — those who actually have the authority to make or shape decisions — and reveals through which pathways and allies one can gain access to them or build pressure on them.