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Languages: english · spanish · traditional chinese

Suitable spatial context: flexible

Level of effort for application: low ×

Lock-in Cluster: Attitudes · Characteristics of the Alternative · Governance incumbency · Lack of Motivation/Intention & Habits · Personal and Social Beliefs × · Political agency

Developing a convincing story for your campaign

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!

Understanding your target groups

Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.