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Languages: english · german · spanish · traditional chinese

Suitable spatial context: flexible

Level of effort for application: low ×

Lock-in Cluster: Attitudes · Characteristics of the Alternative · Governance incumbency · Lack of Motivation/Intention & Habits · Personal and Social Beliefs · Political agency ×

Break your vision down with a Campaign plan

A campaign is a planned, time-limited series of targeted measures. This campaign structure helps you to break down your vision into achievable steps.

Developing a convincing story for your campaign

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!

Power Mapping

Power Mapping is a visual method for strategically analyzing actors, relationships, and dynamics of influence. It helps identify the right target individuals or institutions — those who actually have the authority to make or shape decisions — and reveals through which pathways and allies one can gain access to them or build pressure on them.

Understanding your target groups

Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.