TOOL

Social Media Plan

Short description

A plan of what will be posted on social media on which day and by whom.

Unlock-hypothesis

Regular and targeted use of social media increases public reach and visibility.

Lock-in Layers

institutional

Lock-in Cluster

Governance incumbency

Tool maturity Level

TML5

Link to tool materials

platzfuerwien.at

Level of effort for application

low

Skill level needed for application

medium

Suitable spatial context

flexible

Spatial limitation

yes

Spatial coverage

online

Target group

NGOs / local interest groups, media

Empowerment strategy

shared communication of narratives

LLL-Application

Vienna

Languages

german