The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
The development of a common narrative targets especially institutional and behavioural Lock-Ins. It can help to: Open political windows of opportunity, reduce resistance to change, build new alliances for the mobility transition, change habits.
institutional, behavioural
Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Political agency
TML5
low
low
flexible
no
general public, local/district administration, local politicians, city administration, city politicians, residents of particular area, students, NGOs / local interest groups
shared communication of narratives
Vienna
English, spanish, Traditional Chinese