This is a guide to successful presswork for initatives. It was created by the initative network "Wir machen Wien".
Every initiative needs public awareness to promote its goals. Public presence helps reach supporters and provides a platform for publicity, where political representatives can no longer easily avoid addressing the issues. It thus has the potential to unlock institutional und behavioural lock-ins
institutional, behavioural
Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Governance incumbency, Political agency, Economic investments
TML4
medium
medium
flexible
no
general public, local politicians, residents of particular area, students, NGOs / local interest groups
shared communication of narratives
German