From Unlock15
Short description
This is a guide to successful presswork for initatives. It was created by the initative network "Wir machen Wien".
Unlock-hypothesis
Every initiative needs public awareness to promote its goals. Public presence helps reach supporters and provides a platform for publicity, where political representatives can no longer easily avoid addressing the issues. It thus has the potential to unlock institutional und behavioural lock-ins
Lock-in Layers
institutional, behavioural
Lock-in Cluster
Lack of Motivation/Intention & Habits, Personal and Social Beliefs, Attitudes, Characteristics of the Alternative, Governance incumbency, Political agency, Economic investments
Link to tool materials
Level of effort for application
medium
Skill level needed for application
medium
Suitable spatial context
flexible
Spatial limitation
no
Visualisation
Tool type
Action
Languages
German
Experts for this Tool
Paula von Krosigk (Austria, English, German)