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Languages: english · german

Suitable spatial context: flexible ×

Level of effort for application: high · medium

Lock-in Cluster: Attitudes · Characteristics of the Alternative · Economic investments · Governance incumbency · Lack of Motivation/Intention & Habits × · Personal and Social Beliefs · Political agency

Gamification of climate friendly behaviour

Gamification is the application of game-design mechanics — such as points, rewards, competitions, challenges, and progress tracking — to non-game contexts in order to motivate behaviour change. In the context of urban sustainability and mobility, it turns everyday choices like taking public transport, cycling, or saving energy into visible, rewarding actions that feel meaningful and fun rather than obligatory.

Presswork to spread your vision

Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork.