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Languages: English · Traditional Chinese × · spanish

Suitable spatial context: flexible

Level of effort for application: low

Lock-in Cluster: Attitudes · Characteristics of the Alternative · Lack of Motivation/Intention & Habits · Personal and Social Beliefs · Political agency ×

Developing a convincing narrative for your campaign

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!