From Unlock15
Mapping and analysing facades
"We need parking space otherwise our shops will die!" This is an argument often brought forward by opponents of street transformation. The urban design studio prostorož confronted this claim with evidence. They analysed the facades of the street by the following categories: Lively facade, active facade, monument, empty facade, unremarkable facade. They could show that a lot of the ground floor was at that point in time not occupied.
prostorož combined this analysis with analysing parking place occupancy and human behaviour to build an even stronger argument: A street full of cars is not helping shops at the moment. By combining all these analysis they managed to convince the decision makers to give that street a human friendly makeover!
Power Mapping
Power Mapping is a visual method for strategically analyzing actors, relationships, and dynamics of influence. It helps identify the right target individuals or institutions — those who actually have the authority to make or shape decisions — and reveals through which pathways and allies one can gain access to them or build pressure on them.
Reflection of internal power relations
Methods such as reflection rounds on internal power dynamics reveal suppressed feelings within the group and allow roles to be redefined. This helps to break entrenched patterns.
Staging evidence for safer school streets
Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.
Understanding your target groups
Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.