From Unlock15
Align on Your Impact Goals
Get crystal clear on the change you want to achieve, in the near-term and long-term. Impact is a very loosely used term universally, and can be used to describe an influence or effect on virtually anything. Taking time to explore and align on your impact goals will ensure that your team and stakeholders are all working towards the same vision of success.
Break your vision down with a Campaign plan
A campaign is a planned, time-limited series of targeted measures. This campaign structure helps you to break down your vision into achievable steps.
Building durable groups with low hierachies
Defining goals, structures, roles and means of decision making are all crucial parts of founding and maintaining collectives, cooperatives, and other groups. Many aspects of organisation however remain ad hoc, informal and opaque, creating the possibility of power imbalances, misunderstandings and exclusion. The link will lead you to website with key questions that any group should consider and define during its formation.
Developing a convincing story for your campaign
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
Power Mapping
Power Mapping is a visual method for strategically analyzing actors, relationships, and dynamics of influence. It helps identify the right target individuals or institutions — those who actually have the authority to make or shape decisions — and reveals through which pathways and allies one can gain access to them or build pressure on them.
Public Engagement Onion
The Public Engagement Onion is a visual framework originally developed by the Wellcome Trust that maps the different levels and forms of public engagement — from broad, one-directional communication to deep, two-way collaboration.
Like the layers of an onion, the model moves from the outside in: the outer layers represent activities such as broadcasting information or raising awareness, where the engagement is relatively wide-reaching but shallow. Moving toward the center, activities become more interactive and participatory, culminating in shared decision-making and co-creation at the core.
Understanding your target groups
Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.