From Unlock15
Developing a convincing story for your campaign
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
Forecasting change
The Futures Wheel is a visual foresight and brainstorming tool invented by American futurist Jerome C. Glenn in 1971, designed to graphically map the primary, secondary, and tertiary consequences of a specific event, trend, or change using a circular diagram with concentric rings radiating from a central hub.
The method works by placing a central change or issue at the core of the diagram — for example, a new policy, a social trend, or a strategic decision — and then working outward in layers. The first ring captures direct, first-order consequences; from each of those, a second ring of second-order consequences is generated, and so on — surfacing implications beyond the immediate and obvious, and helping develop an understanding of causality through ripple effects.
Getting to the core of human behaviour
The Five Whys is a simple yet powerful research method from human-centered design. Starting with a broad question about a person's habits or behaviours, you ask "why" five times in a row — not horizontally ("why else?") but vertically, going deeper with each answer until you uncover the emotional and human roots of a problem. The method takes only about 15 minutes, requires nothing more than pens and paper, and is designed to get to the core of a person's beliefs and motivations.
Learning public participation hub
The Vienna Climate Team is a participatory initiative in Vienna that brings residents, local stakeholders, and the city administration together to co-develop and implement climate protection measures at the district level. It enables citizens to submit ideas, collaborate with experts, and take part in decision-making processes related to urban sustainability.
Understanding your target groups
Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.