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Languages: english × · spanish · traditional chinese

Suitable spatial context: flexible

Level of effort for application: low · medium

Lock-in Cluster: Attitudes · Characteristics of the Alternative · Governance incumbency · Lack of Motivation/Intention & Habits · Personal and Social Beliefs · Political agency ×

Developing a convincing story for your campaign

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!

Newspaper of Tomorrow

When different stakeholders come together, they bring different perspectives. This is of great value for participatory and collaborative work. However, there is a risk that objectives and goals are different and difficult to combine. Creating a shared vision in the group becomes then an essential part of a project. This tool can be very helpful to reach this objective in a creative way.

Power Mapping

Power Mapping is a visual method for strategically analyzing actors, relationships, and dynamics of influence. It helps identify the right target individuals or institutions — those who actually have the authority to make or shape decisions — and reveals through which pathways and allies one can gain access to them or build pressure on them.

Understanding your target groups

Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.