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Languages: english · spanish · traditional chinese

Suitable spatial context: flexible ×

Level of effort for application: low · very low

Lock-in Cluster: Attitudes × · Characteristics of the Alternative · Governance incumbency · Lack of Motivation/Intention & Habits · Personal and Social Beliefs · Political agency · Spatial Organisation

Developing a convincing story for your campaign

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!

Getting to the core of human behaviour

The Five Whys is a simple yet powerful research method from human-centered design. Starting with a broad question about a person's habits or behaviours, you ask "why" five times in a row — not horizontally ("why else?") but vertically, going deeper with each answer until you uncover the emotional and human roots of a problem. The method takes only about 15 minutes, requires nothing more than pens and paper, and is designed to get to the core of a person's beliefs and motivations.

Understanding your target groups

Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.