Tools

All tools with a focus on: Evidence / Vision / Action

Collecting data about parking occupancy

Opponents of street transformation often claim, that there are to little parking possibilities. But is that true? Evidence in Ljubljana showed that the city has rather a problem with how parking space is unevenly occupied. The urban design studio prostorož suggested the following steps to collect data about parking space occupancy.

define the area of observation (street / block / neighbourhood)
prepare the site plan of all the parking spots you will observe / have access to, regardless of ownership
set a hypothesis (e.g. parking is occupied by employees, not generating income for local shops)
create an observation plan: check occupancy one Wednesday and Saturday; and granular occupancy of observed parking lots every 2 hours, starting from 5 AM to 12:00 PM
graphically present data and interpret results

Developing a convincing story for your campaign

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!

Getting to the core of human behaviour

The Five Whys is a simple yet powerful research method from human-centered design. Starting with a broad question about a person's habits or behaviours, you ask "why" five times in a row — not horizontally ("why else?") but vertically, going deeper with each answer until you uncover the emotional and human roots of a problem. The method takes only about 15 minutes, requires nothing more than pens and paper, and is designed to get to the core of a person's beliefs and motivations.

Low effort survey in public space

The picture stems from Ljubljana, where the urban design studio prostorož set up benches in public space. They attached a QR-Code, where people could vote if they wanted this bench to stay. In a short period of time about 400 people voted, that they would like the bench to stay because they frequently use it. On this basis prostorož talked to the people in charge of that area. The survey was enough evidence for them to let the benches stay! What a success!

In case this inspires you to take action: Make sure that the QR-code is made out of solid material, that endures the time you want the survey to last. The tool material link will lead you to a website where different survey tools are offered, a lot of them without additional costs.

Make your city bloom! Before/After Visualization

An AI-based tool for demonstrating and visualizing street redesigns.

Mapping and analysing facades

"We need parking space otherwise our shops will die!" This is an argument often brought forward by opponents of street transformation. The urban design studio prostorož confronted this claim with evidence. They analysed the facades of the street by the following categories: Lively facade, active facade, monument, empty facade, unremarkable facade. They could show that a lot of the ground floor was at that point in time not occupied.

prostorož combined this analysis with analysing parking place occupancy and human behaviour to build an even stronger argument: A street full of cars is not helping shops at the moment. By combining all these analysis they managed to convince the decision makers to give that street a human friendly makeover!

Understanding your target groups

Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.