Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!
From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.
This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.
Websites like mapperoni and uMap let you create maps with layers in a minute, embed them in your site or share them with others to contribute. An example: The urban design office prostorož invited citizens of Ljubljana in 2020 to vote for locations they experience as hot. In three weeks, they cast around 700 votes. The data was consistent with the locations of heat islands measured by satellite thermal imaging. The responses showed that people change routes and habits in the summer or avoid certain locations in the city altogether due to the heat. Respondents also suggested their own cooling measures - they want more and bigger trees, less asphalt, less concrete, and less parking spaces. This map was then published in newspapers and reached a big audience.
Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.
"We need parking space otherwise our shops will die!" This is an argument often brought forward by opponents of street transformation. The urban design studio prostorož confronted this claim with evidence. They analysed the facades of the street by the following categories: Lively facade, active facade, monument, empty facade, unremarkable facade. They could show that a lot of the ground floor was at that point in time not occupied.
prostorož combined this analysis with analysing parking place occupancy and human behaviour to build an even stronger argument: A street full of cars is not helping shops at the moment. By combining all these analysis they managed to convince the decision makers to give that street a human friendly makeover!
more tools for Evidence…
In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.
A campaign is a planned, time-limited series of targeted measures. This campaign structure helps you to break down your vision into achievable steps.
The Five Whys is a simple yet powerful research method from human-centered design. Starting with a broad question about a person's habits or behaviours, you ask "why" five times in a row — not horizontally ("why else?") but vertically, going deeper with each answer until you uncover the emotional and human roots of a problem. The method takes only about 15 minutes, requires nothing more than pens and paper, and is designed to get to the core of a person's beliefs and motivations.
The Public Engagement Onion is a visual framework originally developed by the Wellcome Trust that maps the different levels and forms of public engagement — from broad, one-directional communication to deep, two-way collaboration.
Like the layers of an onion, the model moves from the outside in: the outer layers represent activities such as broadcasting information or raising awareness, where the engagement is relatively wide-reaching but shallow. Moving toward the center, activities become more interactive and participatory, culminating in shared decision-making and co-creation at the core.
more tools for Vision…
Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.
During their campaign for a safer city, the initiative "Platz für Wien" temporarily rolled out crosswalks. Places were chosen where crosswalks would make a big difference for the safness of pedestrians.
Initiatives use window banners to communicate their demands to the public. This creates visibility and helps the initiative grow, encouraging more and more people to join the cause and the banner campaign.
A simple, user-friendly tool for overview and booking of free spaces for use by initiatives.
more tools for Action…