Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!

From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.

Evidence

This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.

Joint Survey between initiatives and district politics

A joint survey between district politics and initiatives has potential to drive change. A survey means to ask inhabitants of an area what they like or don't like about status quo and what they want to change. The initiative has local knowledge of the area and knows what is important to ask. The survey results give politicans guidance what kind of change is backed up by the inhabitants. From our experience a joint survey is possible when

1. all involved people are amicable towards each other
2. there is a third neutral party (for example science project or neighbourhood management) that coordinates the process

Low effort survey in public space

The picture stems from Ljubljana, where the urban design studio prostorož set up benches in public space. They attached a QR-Code, where people could vote if they wanted this bench to stay. In a short period of time about 400 people voted, that they would like the bench to stay because they frequently use it. On this basis prostorož talked to the people in charge of that area. The survey was enough evidence for them to let the benches stay! What a success!

In case this inspires you to take action: Make sure that the QR-code is made out of solid material, that endures the time you want the survey to last. The tool material link will lead you to a website where different survey tools are offered, a lot of them without additional costs.

15min-City online Maps

The map shows how close services are if one lives in different areas of the city: in red areas the time needed to access the closest services is on average higher than 15 minutes, while the blue are 15-minute areas. We consider the average time of accessibility to the closest 20 POIs.

more tools for Evidence…

Vision

In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.

Public Engagement Onion

The Public Engagement Onion is a visual framework originally developed by the Wellcome Trust that maps the different levels and forms of public engagement — from broad, one-directional communication to deep, two-way collaboration.

Like the layers of an onion, the model moves from the outside in: the outer layers represent activities such as broadcasting information or raising awareness, where the engagement is relatively wide-reaching but shallow. Moving toward the center, activities become more interactive and participatory, culminating in shared decision-making and co-creation at the core.

Tools to help communicate within a group

Communication platforms like slack or discourse have dedicated channels for different projects and teams, keeping discussions focused and easily searchable. On the scale of a small initiative they don't cost anything.

Developing a convincing story for your campaign

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!

more tools for Vision…

Action

Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.

Making specific demands that are backed up by evidence

The "Platz für Wien" Initiative had a lasting impact on Vienna because they specified their demands and backed them up with scientific findings (e.g., demand for 50 km of bicycle lanes by 2030). They even has scientists speaking up for them, which made their demands even more valid.

Streetgames

How your neighbourhood should look like should be a concern of everybody living there, right? In reality it can be hard getting in touch with people about this topic. Especially if they have a different social or cultural background than you. The initiative "MeiMeidling" faced this challenge and had a breakthrough: They blocked an alley from cars and organised street games. Especially the big skipping rope was loved by the kids. In no time the parents joined. For the first time members of the initative talked to neighbours, that were strangers to them until this moment. Knowing your neighbours does not only increase life quality but also paves the way for better communication about how this neighbourhood should look like in the future.

Window Banner

Initiatives use window banners to communicate their demands to the public. This creates visibility and helps the initiative grow, encouraging more and more people to join the cause and the banner campaign.

more tools for Action…