Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!

From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.

Evidence

This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.

Measuring the speed of public transport

We can’t reduce the speed limit on this road because the busses would loose time!“ This or similar arguments may come up in discussions about street transformations. Maybe with your local knowledge you think: „Because of the frequent stops, the local busses don’t go beyond 30 km/h anyways.“ In those situations, it can help to bring evidence for your argument into the discussion. For example by measuring the speed of busses. Think in advance how to make your data collection as valid as possible within your ressources. To produce solid evidence about the speed of public transport we suggest the following steps:

1. Make a plan how you will collect your data: What do you want to measure (one busline in both directions between bus stop X and Y), when (on peak/off peak, which days) and how often (how many times per day)
2. Install an App that collects GPX-Tracks (data that links speed with location)
3. Ride the busses according to your data collection plan
4. Find someone who knows how to use QGIS (open source program for making maps) and install the plug-in for GPX Segment importer (https://plugins.qgis.org/plugins/GpxSegmentImporter/#plugin-about)
5. If everything works out the result should be maps like the ones you see here.
6. Think about how you want to communicate the data: In a confidential setting or rather to a bigger audience?

Mapping and analysing facades

"We need parking space otherwise our shops will die!" This is an argument often brought forward by opponents of street transformation. The urban design studio prostorož confronted this claim with evidence. They analysed the facades of the street by the following categories: Lively facade, active facade, monument, empty facade, unremarkable facade. They could show that a lot of the ground floor was at that point in time not occupied.

prostorož combined this analysis with analysing parking place occupancy and human behaviour to build an even stronger argument: A street full of cars is not helping shops at the moment. By combining all these analysis they managed to convince the decision makers to give that street a human friendly makeover!

Staging evidence for safer school streets

Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.

more tools for Evidence…

Vision

In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.

Make your vision achievable with a Campaign plan

A campaign is a planned, time-limited series of targeted measures. This campaign structure helps you to break down your vision into achievable steps.

Developing a convincing story for your campaign

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!

Make your city bloom! Before/After Visualization

An AI-based tool for demonstrating and visualizing street redesigns.

more tools for Vision…

Action

Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.

Making specific demands that are backed up by evidence

The "Platz für Wien" Initiative had a lasting impact on Vienna because they specified their demands and backed them up with scientific findings (e.g., demand for 50 km of bicycle lanes by 2030). They even has scientists speaking up for them, which made their demands even more valid.

Window Banner

Initiatives use window banners to communicate their demands to the public. This creates visibility and helps the initiative grow, encouraging more and more people to join the cause and the banner campaign.

Petition: Collect signatures to back up your local vision!

You have a very clear picture of the local change you want to achieve? You want to show decision makers how much support your vision locally has? Then a petition might be your cup of tea to drive change.

more tools for Action…