From Unlock15
Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!
From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.
Evidence
This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.
Centralized participation plattform
"Mitgestalten.wien" is an example for a centralized participation plattform. We used it to run a survey for Unlock15 in Vienna about the future development of a street. "decidim.org" and "govocal.com" are plattforms that can help you set up a centralised participation plattform.
Staging evidence for safer school streets
Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.
Collecting data about parking occupancy
Opponents of street transformation often claim, that there are to little parking possibilities. But is that true? Evidence in Ljubljana showed that the city has rather a problem with how parking space is unevenly occupied. The urban design studio prostorož suggested the following steps to collect data about parking space occupancy.
- define the area of observation (street / block / neighbourhood)
- prepare the site plan of all the parking spots you will observe / have access to, regardless of ownership
- set a hypothesis (e.g. parking is occupied by employees, not generating income for local shops)
- create an observation plan: check occupancy one Wednesday and Saturday; and granular occupancy of observed parking lots every 2 hours, starting from 5 AM to 12:00 PM
- graphically present data and interpret results
Vision
In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.
Make your vision achievable with a Campaign plan
A campaign is a planned, time-limited series of targeted measures. This campaign structure helps you to break down your vision into achievable steps.
Developing a convincing story for your campaign
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
Power Mapping
Power Mapping is a visual method for strategically analyzing actors, relationships, and dynamics of influence. It helps identify the right target individuals or institutions — those who actually have the authority to make or shape decisions — and reveals through which pathways and allies one can gain access to them or build pressure on them.
Action
Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.
Platform for free meeting spaces
A simple, user-friendly tool for overview and booking of free spaces for use by initiatives.
Regulars table for district politics and initiatives
In this format district politics and initiatives meet up in a casual setting. This benefits everyone: On the one hand politicans can efficently update several initiatives at the same time and get wind of citizens troubles related to urban space at an early stage. Initiatives on the other hand get insights and can discuss their visions and potential future collaborations.
Presswork to spread your vision
Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork.