Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!
From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.
This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.
Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.
A joint survey between district politics and initiatives has potential to drive change. A survey means to ask inhabitants of an area what they like or don't like about status quo and what they want to change. The initiative has local knowledge of the area and knows what is important to ask. The survey results give politicans guidance what kind of change is backed up by the inhabitants.
From our experience a joint survey is possible when
- all involved people are amicable towards each other
- there is a third neutral party (for example science project or neighbourhood management) that coordinates the process
The map shows how close services are if one lives in different areas of the city: in red areas the time needed to access the closest services is on average higher than 15 minutes, while the blue are 15-minute areas. We consider the average time of accessibility to the closest 20 POIs.
more tools for Evidence…
In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
The Public Engagement Onion is a visual framework originally developed by the Wellcome Trust that maps the different levels and forms of public engagement — from broad, one-directional communication to deep, two-way collaboration.
Like the layers of an onion, the model moves from the outside in: the outer layers represent activities such as broadcasting information or raising awareness, where the engagement is relatively wide-reaching but shallow. Moving toward the center, activities become more interactive and participatory, culminating in shared decision-making and co-creation at the core.
Power Mapping is a visual method for strategically analyzing actors, relationships, and dynamics of influence. It helps identify the right target individuals or institutions — those who actually have the authority to make or shape decisions — and reveals through which pathways and allies one can gain access to them or build pressure on them.
more tools for Vision…
Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.
By setting up a table in the street, a big print of the layout of your street and pens you can provide a fun way to develop ideas for greening, traffic calming and street furniture. You could discuss with passers-by what uses they would like to see, what space is needed for them, and what ideas they can come up with. From a simple cycle path to a vibrant street park! If you live in Vienna, the platform WirMachenWien can assist and do the workshop with you.
The Place Mobil is a cargo bike that takes up two parking spaces when unfolded. However, as it is officially classified as a bicycle, it can be parked anywhere in public spaces (including parking lots) free of charge and legally.
During their campaign for a safer city, the initiative "Platz für Wien" temporarily rolled out crosswalks. Places were chosen where crosswalks would make a big difference for the safness of pedestrians.
more tools for Action…