From Unlock15
Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!
From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.
Evidence
This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.
Joint Survey between initiatives and district politics
A joint survey between district politics and initiatives has potential to drive change. A survey means to ask inhabitants of an area what they like or don't like about status quo and what they want to change. The initiative has local knowledge of the area and knows what is important to ask. The survey results give politicans guidance what kind of change is backed up by the inhabitants. From our experience a joint survey is possible when
- all involved people are amicable towards each other
- there is a third neutral party (for example science project or neighbourhood management) that coordinates the process
Staging evidence for safer school streets
Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.
Observing and visualising human behaviour in public space
Collecting data on how people use space can give you a solid foundation to discuss how it should be designed. The free public live app helps you to collect the data you need when observing people. The second link leads you to a website where you can download an analog version with excel sheets. The picture is an example how you could visualise the collected data, done by urban design studio prostorož.
Vision
In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.
Developing a convincing story for your campaign
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
Newspaper of Tomorrow
When different stakeholders come together, they bring different perspectives. This is of great value for participatory and collaborative work. However, there is a risk that objectives and goals are different and difficult to combine. Creating a shared vision in the group becomes then an essential part of a project. This tool can be very helpful to reach this objective in a creative way.
Understanding your target groups
Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.
Action
Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.
Making specific demands that are backed up by evidence
The "Platz für Wien" Initiative had a lasting impact on Vienna because they specified their demands and backed them up with scientific findings (e.g., demand for 50 km of bicycle lanes by 2030). They even has scientists speaking up for them, which made their demands even more valid.
Bikebus
Bikebus is an organized bicycle group for children who cycle safely to school together with accompanying adults. Like a school bus, only by bicycle.
Streetgames
How your neighbourhood should look like should be a concern of everybody living there, right? In reality it can be hard getting in touch with people about this topic. Especially if they have a different social or cultural background than you. The initiative "MeiMeidling" faced this challenge and had a breakthrough: They blocked an alley from cars and organised street games. Especially the big skipping rope was loved by the kids. In no time the parents joined. For the first time members of the initative talked to neighbours, that were strangers to them until this moment. Knowing your neighbours does not only increase life quality but also paves the way for better communication about how this neighbourhood should look like in the future.