From Unlock15
Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!
From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.
Evidence
This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.
Joint Survey between initiatives and district politics
A joint survey between district politics and initiatives has potential to drive change. A survey means to ask inhabitants of an area what they like or don't like about status quo and what they want to change. The initiative has local knowledge of the area and knows what is important to ask. The survey results give politicans guidance what kind of change is backed up by the inhabitants. From our experience a joint survey is possible when
- all involved people are amicable towards each other
- there is a third neutral party (for example science project or neighbourhood management) that coordinates the process
Collaborative heat maps
Websites like mapperoni and uMap let you create maps with layers in a minute, embed them in your site or share them with others to contribute. An example: The urban design office prostorož invited citizens of Ljubljana in 2020 to vote for locations they experience as hot. In three weeks, they cast around 700 votes. The data was consistent with the locations of heat islands measured by satellite thermal imaging. The responses showed that people change routes and habits in the summer or avoid certain locations in the city altogether due to the heat. Respondents also suggested their own cooling measures - they want more and bigger trees, less asphalt, less concrete, and less parking spaces. This map was then published in newspapers and reached a big audience.
Staging evidence for safer school streets
Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.
Vision
In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.
Public Engagement Onion
The Public Engagement Onion is a visual framework originally developed by the Wellcome Trust that maps the different levels and forms of public engagement — from broad, one-directional communication to deep, two-way collaboration.
Like the layers of an onion, the model moves from the outside in: the outer layers represent activities such as broadcasting information or raising awareness, where the engagement is relatively wide-reaching but shallow. Moving toward the center, activities become more interactive and participatory, culminating in shared decision-making and co-creation at the core.
Developing a convincing story for your campaign
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
Newspaper of Tomorrow
When different stakeholders come together, they bring different perspectives. This is of great value for participatory and collaborative work. However, there is a risk that objectives and goals are different and difficult to combine. Creating a shared vision in the group becomes then an essential part of a project. This tool can be very helpful to reach this objective in a creative way.
Action
Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.
Crowd Funding
Crowdfunding — and specifically civic crowdfunding — is an approach where communities, individuals, and organizations collectively finance local public projects through online platforms, often in combination with contributions from municipalities, foundations, or companies.
Tree Budget Graz
Tree budget Graz is an innovative financing model introduced by the City of Graz to systematically fund the planting and maintenance of urban trees. It draws from three sources: compensation fees collected under the city's tree protection ordinance (which requires replanting or financial compensation when trees are removed), voluntary tree sponsorships open to individuals and companies, and project-specific budget approvals by the city council. Together, these streams create a dedicated financial pool that ensures greening efforts are not dependent on a single, uncertain budget line.
Gamification of climate friendly behaviour
Gamification is the application of game-design mechanics — such as points, rewards, competitions, challenges, and progress tracking — to non-game contexts in order to motivate behaviour change. In the context of urban sustainability and mobility, it turns everyday choices like taking public transport, cycling, or saving energy into visible, rewarding actions that feel meaningful and fun rather than obligatory.