From Unlock15
Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!
From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.
Evidence
This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.
Mapping and analysing facades
"We need parking space otherwise our shops will die!" This is an argument often brought forward by opponents of street transformation. The urban design studio prostorož confronted this claim with evidence. Read more about how they did it!
Community mapping
Collaboratively mapping maps about a neighbourhood can shed light on factors that influence everyday transport-related decisions.
Observing and visualising human behaviour in public space
Collecting data on how people use space can give you a solid foundation to discuss how it should be designed. These apps can help you to collect your data.
Vision
In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.
Align on Your Impact Goals
Get crystal clear on the change you want to achieve, in the near-term and long-term. Impact is a very loosely used term universally, and can be used to describe an influence or effect on virtually anything. Taking time to explore and align on your impact goals will ensure that your team and stakeholders are all working towards the same vision of success.
Developing a convincing story for your campaign
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
Tools to help communicate within a group
Communication platforms like slack or discourse have dedicated channels for different projects and teams, keeping discussions focused and easily searchable. On the scale of a small initiative they don't cost anything.
Action
Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.
Regular table for district politics and initiatives
In this format district politics and initiatives meet up in a casual setting. This benefits everyone: On the one hand politicans can efficently update several initiatives at the same time and get wind of citizens troubles related to urban space at an early stage. Initiatives on the other hand get insights and can discuss their visions and potential future collaborations.
Making specific demands that are backed up by evidence
The "Platz für Wien" Initiative had a lasting impact on Vienna because they specified their demands and backed them up with scientific findings (e.g., demand for 50 km of bicycle lanes by 2030). They even has scientists speaking up for them, which made their demands even more valid.
Window Banner
Initiatives use window banners to communicate their demands to the public. This creates visibility and helps the initiative grow, encouraging more and more people to join the cause and the banner campaign.