Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!

From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.

Evidence

This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.

Joint Survey between initiatives and district politics

A joint survey between district politics and initiatives has potential to drive change. A survey means to ask inhabitants of an area what they like or don't like about status quo and what they want to change. The initiative has local knowledge of the area and knows what is important to ask. The survey results give politicans guidance what kind of change is backed up by the inhabitants. From our experience a joint survey is possible when

1. all involved people are amicable towards each other
2. there is a third neutral party (for example science project or neighbourhood management) that coordinates the process

Staging evidence for safer school streets

Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.

Mapping and analysing facades

"We need parking space otherwise our shops will die!" This is an argument often brought forward by opponents of street transformation. The urban design studio prostorož confronted this claim with evidence. They analysed the facades of the street by the following categories: Lively facade, active facade, monument, empty facade, unremarkable facade. They could show that a lot of the ground floor was at that point in time not occupied.

prostorož combined this analysis with analysing parking place occupancy and human behaviour to build an even stronger argument: A street full of cars is not helping shops at the moment. By combining all these analysis they managed to convince the decision makers to give that street a human friendly makeover!

more tools for Evidence…

Vision

In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.

Making processes in public administration more transparent

Mapping of relevant workflows within the public administration to identify critical points / steps.

Developing a convincing story for your campaign

The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!

Onboarding framework

The Onboarding Framework is a structured yet flexible tool designed to help grassroots civil society initiatives welcome and integrate new volunteers with as little friction as possible.

The framework helps initiatives answer three core questions: What does a new volunteer need to know, feel, and do to get started? Where do their skills and interests fit best? And how can the organization make that first step feel easy, welcoming, and worthwhile?

By providing a clear path from curiosity to commitment, the Onboarding Framework reduces dropout at the earliest stage, builds a sense of belonging from day one, and ensures that volunteer energy is channeled effectively — strengthening the initiative's capacity from the bottom up.

more tools for Vision…

Action

Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.

Tree Budget Graz

Tree budget Graz is an innovative financing model introduced by the City of Graz to systematically fund the planting and maintenance of urban trees. It draws from three sources: compensation fees collected under the city's tree protection ordinance (which requires replanting or financial compensation when trees are removed), voluntary tree sponsorships open to individuals and companies, and project-specific budget approvals by the city council. Together, these streams create a dedicated financial pool that ensures greening efforts are not dependent on a single, uncertain budget line.

Art Spin bike tour

The aim of the tour is to challenge traditional contexts of exhibiting art by producing new creative content in unconventional locations, while at the same time promoting urban cycling and sustainable communities. See also RAD performance in Vienna as an example.

Presswork to spread your vision

Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork.

more tools for Action…