From Unlock15
Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!
From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.
Evidence
This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.
15min-City online Maps
The map shows how close services are if one lives in different areas of the city: in red areas the time needed to access the closest services is on average higher than 15 minutes, while the blue are 15-minute areas. We consider the average time of accessibility to the closest 20 POIs.
Staging evidence for safer school streets
Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.
Measuring the 15-min city: Flowers of Proximity
The flowers are a planning tool that invites participants to look beyond their current travel routines by imagining instead how they would like to get around. This perspective grounds accessibility planning in people's needs and desires, helping make cities more livable, sustainable, and fair.
Vision
In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.
Onboarding framework
The Onboarding Framework is a structured yet flexible tool designed to help grassroots civil society initiatives welcome and integrate new volunteers with as little friction as possible.
The framework helps initiatives answer three core questions: What does a new volunteer need to know, feel, and do to get started? Where do their skills and interests fit best? And how can the organization make that first step feel easy, welcoming, and worthwhile?
By providing a clear path from curiosity to commitment, the Onboarding Framework reduces dropout at the earliest stage, builds a sense of belonging from day one, and ensures that volunteer energy is channeled effectively — strengthening the initiative's capacity from the bottom up.
Understanding your target groups
Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.
Align on Your Impact Goals
Get crystal clear on the change you want to achieve, in the near-term and long-term. Impact is a very loosely used term universally, and can be used to describe an influence or effect on virtually anything. Taking time to explore and align on your impact goals will ensure that your team and stakeholders are all working towards the same vision of success.
Action
Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.
Placemobil - Tactical Urbanism
The Place Mobil is a cargo bike that takes up two parking spaces when unfolded. However, as it is officially classified as a bicycle, it can be parked anywhere in public spaces (including parking lots) free of charge and legally.
Making specific demands that are backed up by evidence
The "Platz für Wien" Initiative had a lasting impact on Vienna because they specified their demands and backed them up with scientific findings (e.g., demand for 50 km of bicycle lanes by 2030). They even has scientists speaking up for them, which made their demands even more valid.
Presswork to spread your vision
Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork.