From Unlock15
Welcome to the UNLOCK15-Toolbox - we are collecting tools to empower „agents of change“ from civil society as well as city officials to unlock existing lock-ins. We hope you will find some relevant tools to drive change towards mobility transition in your context!
From experience, three types of tools are need for real change: tools to create and communicate evidence, tools to envision possible futures and scenarios and participatory tools for on-site action.
Evidence
This type of tools help you to collect evidence, which supports the change you are aiming for. Some tools also allow crowd-based approaches to involve citizens in a broad manner. Evidence helps to convince decision makers to back-up change.
Staging evidence for safer school streets
Excel sheets come to your mind when thinking of evidence? Think twice! The initiative "Wir machen Wien" showed powerfully how to not only collect valuable evidence, but also how to stage it in a dramatic way. They counted bikes, pedestrians and cars in a street in front of a school. The data showed a vast majority of the users (422) use the street by foot or bike. Nevertheless, the street is designed for cars, that represent a minority of the users (47). They designed wooden signs that clearly showed this discrepancy to passers-by, which sparked conversations. They also staged a photo, that you can see attached. They used the photo in a press release, which made local newspapers cover the story.
Measuring the 15-min city: Flowers of Proximity
The flowers are a planning tool that invites participants to look beyond their current travel routines by imagining instead how they would like to get around. This perspective grounds accessibility planning in people's needs and desires, helping make cities more livable, sustainable, and fair.
Observing and visualising human behaviour in public space
Collecting data on how people use space can give you a solid foundation to discuss how it should be designed. The free public live app helps you to collect the data you need when observing people. The second link leads you to a website where you can download an analog version with excel sheets. The picture is an example how you could visualise the collected data, done by urban design studio prostorož.
Vision
In this category you find tools that help you to create a vision of what you are aiming for. A strong vision is key for driving change because it helps you to grow as a movement and to shift public opinions. This category also includes tools that help you envision how you want to work together as a group.
Understanding your target groups
Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.
Developing a convincing story for your campaign
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
Public Engagement Onion
The Public Engagement Onion is a visual framework originally developed by the Wellcome Trust that maps the different levels and forms of public engagement — from broad, one-directional communication to deep, two-way collaboration.
Like the layers of an onion, the model moves from the outside in: the outer layers represent activities such as broadcasting information or raising awareness, where the engagement is relatively wide-reaching but shallow. Moving toward the center, activities become more interactive and participatory, culminating in shared decision-making and co-creation at the core.Action
Small steps towards the realisation of local change can help to make the vision tangible and also easier to be discussed. Tools for action help to make the impact of change tangible and involve local communities.
Window Banner
Initiatives use window banners to communicate their demands to the public. This creates visibility and helps the initiative grow, encouraging more and more people to join the cause and the banner campaign.
Platform for free meeting spaces
A simple, user-friendly tool for overview and booking of free spaces for use by initiatives.
Presswork to spread your vision
Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork.