From Unlock15
Developing a convincing story for your campaign
The framework of "Story-Based Strategy" helps you figure out your campaign’s narrative strategy. It’s composed of tools or worksheets that you can use to analyze the opposition’s story, the current popular narrative about your issue, and develop a way of pitching or talking about your issue that will win over the folks you need to win!
Getting to the core of human behaviour
The Five Whys is a simple yet powerful research method from human-centered design. Starting with a broad question about a person's habits or behaviours, you ask "why" five times in a row — not horizontally ("why else?") but vertically, going deeper with each answer until you uncover the emotional and human roots of a problem. The method takes only about 15 minutes, requires nothing more than pens and paper, and is designed to get to the core of a person's beliefs and motivations.
Low effort survey in public space
The picture stems from Ljubljana, where the urban design studio prostorož set up benches in public space. They attached a QR-Code, where people could vote if they wanted this bench to stay. In a short period of time about 400 people voted, that they would like the bench to stay because they frequently use it. On this basis prostorož talked to the people in charge of that area. The survey was enough evidence for them to let the benches stay! What a success!
In case this inspires you to take action: Make sure that the QR-code is made out of solid material, that endures the time you want the survey to last. The tool material link will lead you to a website where different survey tools are offered, a lot of them without additional costs.
Make your city bloom! Before/After Visualization
An AI-based tool for demonstrating and visualizing street redesigns.
Presswork to spread your vision
Presswork helps you to spread your vision of change. With a little preperation and a good idea, your work could be covered in the local news by tomorrow. Attached you will find a guide in english and german for successful presswork.
Streetgames
How your neighbourhood should look like should be a concern of everybody living there, right? In reality it can be hard getting in touch with people about this topic. Especially if they have a different social or cultural background than you. The initiative "MeiMeidling" faced this challenge and had a breakthrough: They blocked an alley from cars and organised street games. Especially the big skipping rope was loved by the kids. In no time the parents joined. For the first time members of the initative talked to neighbours, that were strangers to them until this moment. Knowing your neighbours does not only increase life quality but also paves the way for better communication about how this neighbourhood should look like in the future.
Understanding your target groups
Card Sort is a simple yet powerful method for uncovering what matters most to your target audience. Participants rank a set of word or image cards by preference, quickly revealing key priorities and opening the door to deeper conversations about personal values and motivations.